The team at Intouch Relocations had a new product targeting a younger, local demographic - a target audience their other products don’t normally reach. We worked together to create a totally separate sub-brand.
what don’t you do.
In a short timeframe, I developed their new identity, and created visuals for an instagram campaign, as well as LinkedIn and local newspaper advertising. I designed their responsive website (mooveme.co), and all their marketing collateral, such as notebooks, brochures, presentation templates and all that good stuff. It was a lot of work and a lot of fun!
a totally fresh outlook.
Global travel and immigration company, Newland Chase, approached me to rejuvenate their brand. I created a fresh, vibrant and engaging look for their marketing collateral.
a happy customer.
"Susie helped us see ourselves in a different light and we couldn’t be more pleased with the end result.” (Steven Diehl, Managing Partner)
ongoing partnership keeps the brand evolving.
Today, I design Newland Chase’s web marketing, brochures, bespoke presentations, exhibition stands… helping them to continually stand out from the crowd.
kick in the nuts.
a pint with a punch.
Mike, from Bird on a Wire brewery, asked me to design a label for his punchy new chocolate peanut butter milk stout - after an obligatory tasting, I gladly accepted.
exploding taste buds.
We used a photoshop montage of nuts, cows, monkeys and more flying out of a volcano - both to convey a real explosion and depth of flavours, and also because it’s not often you get to do that.
training with a visible difference.
Not-for-profit association, EuRA, asked me to provide design-related consulting and training to their members with a bit of extra colour. I developed a set of sessions on branding and identity for small businesses called “you are your brand”.
not just colouring in.
With my experience in procurement and supply chain, I also worked with EuRA to provide focused trainings on the relocation industry - again with that extra visual punch for good measure (and memorability).
when in germany, do as the germans do.
For a EuRA conference in Munich, I designed two bespoke beer mats to promote the partnership. The atmosphere of the conference is relaxed and fun, so the promotional beer mats needed a cheeky vibe that would make people smile.
upside down and inside out.
This illustration brief was wonderfully unique from the start: To create marketing material for this Greece-based company that would be totally different in the marketplace.
The owner, Maria, wanted to be able to present her company to a client and then give them something memorable to take away with them. We exchanged heaps of ideas and came up with the concept of an illustrated folding bookmark.
making a mark.
The final artwork uses iconic images of Greece to showcase areas of expertise. When folded, the composition comes together into a simple corner bookmark. Maria loved it: “Susie proposed unique inspired solutions; She made the project so easy and so much fun!”
coming to life.
Ivona wanted a new look and feel for her company’s brand. They had a logo and basic brand guidelines, but they needed to bring the brand to life, connect with their clients, and tell their story.
a weight off your mind.
We developed a graphic language around a sense of rising up, lifting off - taking the burden off their clients. Circles floating upwards, upward lines, and use of transparency created a lightness and relaxing feel to ProRelo’s marketing material.
starting a conversation.
Alongside the new graphic element, I helped Ivona and her team to identify a new tone of voice for their business: Professional, friendly, enthusiastic, willing and excited to support each client.
inner wisdom wayfinding.
branding a start-up.
I worked with the owner to develop a brand for her start-up life coaching company.
across the pond.
The owner, Diane, wanted to be a part of the process of developing her brand. With her based in Illinois, in the US, and me in London, we regularly connected over Skype to share ideas, mock-ups, and feedback.
"My business now has a unique visual identity and my logo design and website stand out in an increasingly crowded field." (Diane Douiyssi, Founder and Owner)
Yopparai Samurai means drunken warrior in Japanese. This start-up sake bar needed a name and a brand.
lots of character.
I developed characters for the samurai and a story behind the brand.
inside and out.
Using repeating patterns of the characters or patterns evoking Japanese style, I designed various items for the restaurant including coasters, menus, and chopstick holders.
a warm (drunken) welcome.
The characters greet customers upon arrival. Yopparai Samurai was a (very enjoyable) student brief.
creating a new identity.
This was an exciting student brief to rebrand the city of Mumbai, India. Researching this incredible city kept bringing me to images of maze-like "ghats" (outdoor areas where laundry is done), and this concept of a maze also conveyed the adventure and excitement of discovering this great city.
I designed an app which would allow travellers to safely get lost. The app takes the user on a journey, exploring the city, but never knowing where your next location will be. Users scan codes dotted around the city to go further into their guided walk through the maze of Mumbai.
stand out from the crowd.
Travellers would see the app advertised upon arrival, as they pick up their bags.
As part of a student brief for an upcoming film festival, I designed all aspects of the marketing and advertising, including a microsite, tickets, posters, and brochures.
To create the circles (that represent the changing emotional state of central characters in the festival's films), I used paint and a roller and had fun making a lot of mess.
To push the concept of change further, I designed the festival brochure so that the circles keep changing as you unfold it.
a report that you actually read.
Annual reports are boring. It doesn't have to be this way! For this theme park's report, I used images conveying movement, energy, and metal structures to capture the emotions and architecture of a rollercoaster.
By helping the client focus in on what they really want to convey, we reduced the amount of text, enabling us to offer the reader a more enjoyable ride through the report.
data with feeling.
Instead of the usual graphs, there are other ways to convey data that can be really exciting for the reader to explore. Luna Land's report was compiled for a student brief.
a travel magazine that doesn't look like a travel magazine
Using photoshop to layer travel-inspired images, I created a cover that is a reflection of how we can get beneath the surface of a place if we look closer.
now you see it.
The theme of the article was around the censorship of what travellers see in North Korea. The design conveys the sense of not seeing the full picture.
images tell a story.
To convey the idea of us only seeing a partial truth, I applied a blur to areas of the images throughout this article. Skinned was a student brief.